Malhotra, Naresh K. <br/><br/>
Basic marketing research /  integration of social media 
Naresh K. Malhotra 
 - 4th ed. 
 - Boston  Pearson2012 
 - 672p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780132570183  RM855.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research