Chitty Bill <br/><br/>
Integrated marketing communications / 
Bill Chitty, Edwina Luck, Nigel Barker 
 - 4th ed 
 - Australia  Cengage Learning  2015 
 - xxvii, 477p.  ill  28cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780170254304  RM405.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion