Farrell,O.C. <br/><br/>
Marketing strategy /  text and cases 
O.C.Ferrell, Michael D. Hartline 
 - 6th.ed 
 - Mason  Cancage Learning  2014 
 - xxvi,587p.  ill.  26cm 
<br/><br/>Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>9781285073040  RM1001.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management<br/>Marketing--management--case studies