TY  - BOOK
AU  - Farrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy: text and cases
SN  - 9781285073040
PY  - 2014///
CY  - Mason
PB  - Cancage Learning
KW  - Marketing
KW  - management
KW  - case studies
N1  - Includes bibliographical references and indexs
ER  -