TY  - BOOK
AU  - O'Guinn,Thomas Clayton
TI  - Advertising & integrated brand promotion
SN  - 9781285187815
PY  - 2015///
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Advertising & integrated brand promotion
KW  - Advertising media planning
N1  - Includes bibliographical references and indexs
ER  -