Ulrich, Karl T. <br/><br/>
Product design and development / 
Karl T. Ulrich, Steven D. Eppinger 
 - 6th.ed 
 - New York  Mc graw Hill  2012 
 - xvi, 432p  ill.  24cm 
<br/><br/>Includes indexs 
<br/><br/><label>ISBN: </label>9780078029066  RM970320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products--decision making--methodology--case studies<br/>Product design--cost effectiveness--case studies