TY  - BOOK
AU  - Ulrich,Karl T.
AU  - Eppinger,Steven D.
TI  - Product design and development
SN  - 9780078029066
PY  - 2012///
CY  - New York
PB  - Mc graw Hill
KW  - New Products
KW  - decision making
KW  - methodology
KW  - case studies
KW  - Product design
KW  - cost effectiveness
N1  - Includes indexs
ER  -