New product development  a reader 
edited by Susan Hart 
 - London  Dryden Press  1996 
 - 508 p.  ill.  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1861524412  RM366.75 9781861524416  RM366.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New product--Management