Wood,Marian Burk <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood 
 - 3rd.ed 
 - Harlow  Pearson  2013 
 - xxi,299p.  ill.  25cm 
<br/><br/>Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>9780273793634  RM70.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning