Blythe, Jim. <br/><br/>
The essence of consumer behaviour / 
Jim Blythe 
 - London  Prentice Hall  1997 
 - x,206p.  ill.  24cm. 
 - Prentice Hall essence of management series .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0135731224  RM60.95 9780135731222  RM60.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research