TY  - BOOK
AU  - Jarboe,Glen R.
TI  - The marketing research project manual
SN  - 0538891483
PY  - 1999///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Market surveys
KW  - Methodology
KW  - Handbooks, manuals, etc
KW  - Marketing research
ER  -