East, Robert. <br/><br/>
Consumer behaviour /  advances and applications in marketing 
Robert East 
 - London ; New York  Prentice Hall  1997 
 - xxii, 356 p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0133593169  RM86.69 9780133593167  RM86.69 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior