Power, Mike <br/><br/>
Direct marketing / 
Mike Power, Bob Balderstone, Stan Gyles 
 - Sydney  McGraw-Hill  2000 
 - viii, 576p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0074705083  RM369.00 9780074705087  RM369.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing