Buskirk, Richard Hobart Selling principles and practices Richard H. Buskirk, Bruce D. Buskirk - 13th. ed. - New York McGraw-Hill 1992 - xviii, 551p. ill. 23cm. - McGraw-Hill series in marketing . ISBN: 0071125590 RM166.00 9780071125598 RM166.00 Subjects--Topical Terms: Selling