Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 7th ed. 
 - Upper Saddle River, New Jersey  Prentice Hall  2000 
 - xiii, 469p.  ill.  26cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130859141  RM48.61 9780130859143  RM48.61 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)