Cortada, James W. <br/><br/>
TQM for sales and marketing management / 
James W. Cortada 
 - New York  McGraw-Hill  1993 
 - xv, 232p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071132473  RM88.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Sales management<br/>Total quality management