TY  - BOOK
AU  - Cortada,James W.
TI  - TQM for sales and marketing management
SN  - 0071132473
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Sales management
KW  - Total quality management
N1  - Includes bibliographical references and index
ER  -