Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer 
 - 5th ed. 
 - Boston, Burr Ridge  McGraw-Hill Irwin  c2002 
 - xii, 256p.  ill.  23cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071122249  RM188.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--United States