TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0071122249
PY  - 2002///
CY  - Boston, Burr Ridge
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes bibliographical references and index
ER  -