Jeannet, Jean-Pierre. <br/><br/>
Cases in global marketing strategies / 
Jean-Pierre Jeannet, H. David Hennessey 
 - 5th ed. 
 - Boston  Houghton Mifflin  2001 
 - viii, various paging  ill.,  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>061807192X  RM35.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies