Lovelock, Christopher H. <br/><br/>
Marketing challenges /  cases & exercises 
Christopher H. Lovelock, Charles B. Weinberg 
 - 3rd ed. 
 - New York  McGraw-Hill  1993 
 - xxxix, 628 p.  ill.  25cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071125132  RM229.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies<br/>Marketing--Problems, exercises, etc.