TY  - BOOK
AU  - Dillon,William R.
AU  - Firtle,Neil H.
AU  - Madden,Thomas J.
TI  - Essentials of marketing research
SN  - 0071141545
PY  - 1993///
CY  - Boston
PB  - Irwin, McGraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -