Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton 
 - 14th ed. 
 - Boston  McGraw-Hill/Irwin  2007 
 - xxii, 706p  ill.  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0073016349  RM219.65 9780073016344  RM219.65 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing