Czinkota, Michael R. <br/><br/>
Marketing management / 
Michael R. Czinkota, Masaaki Kotabe 
 - Cincinnati  South-Western College Pub.  2001 
 - xxv, 598p.  ill.  28cm. 
<br/><br/> 2nd ed. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324072651  RM216.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies