TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 0324072651
PY  - 2001///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - 2nd ed; Includes bibliographical references and index
ER  -