Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 
 - 6th ed. 
 - Cincinnati, Ohio  South-Western  2002 
 - xiv, 751p.  ill.  29cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0324125674  RM70.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management