Zikmund, William G. <br/><br/>
Effective marketing /  creating and keeping customers in an e-commerce world 
William G. Zikmund, Michael d'Amico 
 - Australia  Thomson Learning  2002 
 - xxix, 553p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0324125690  RM75.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Export marketing<br/>Marketing