TY  - BOOK
AU  - Zikmund,William G.
AU  - d'Amico,Michael
TI  - Effective marketing: creating and keeping customers in an e-commerce world
SN  - 0324125690
PY  - 2002///
CY  - Australia
PB  - Thomson Learning
KW  - Consumer behavior
KW  - Export marketing
KW  - Marketing
N1  - Includes index
ER  -