Kerin, Roger A. <br/><br/>
Marketing /  the core 
Roger A.Kerin, Steven W.Hartley, William Rudelius 
 - 2nd. ed. 
 - Boston; Burr Ridge,  McGraw-Hill  2007 
 - xxxiii, 425p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0072999896  RM125.00 9780072999891  RM125.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing