Bearden, William O., <br/><br/>
Marketing /  principles and perspectives 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 5th ed. 
 - Boston, Mass.  McGraw-Hill/Irwin  2007 
 - xxxvi, 588 p. ;  ill.  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0073101206  RM153.46 9780073101200  RM153.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States