Shao, Alan T. <br/><br/>
Marketing research /  an aid to decision making 
Alan T. Shao 
 - Cincinnati  South-Western College  1999 
 - xix, 597p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0324015070  RM150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research