Perreault, William D. <br/><br/>
Essentials of marketing /  a global-managerial approach 
William D. Perreault, E.Jerome McCarthy 
 - New York  McGraw-Hill  2006 
 - xl, 638p.  ill.  28cm. 
 - McGraw-Hill / Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072935898 9780072935899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing