TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach
SN  - 0072935898
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -