Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer 
 - 4th.ed. 
 - Boston  McGraw-Hill  2005 
 - xv, 494p.  ill.  24cm. 
 - The Irwin series in marketing .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0071238328  RM66.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management