Mathieson, Rick <br/><br/>
Branding unbound /  the future of advertising, sales and the brand experience in the wireless age 
Rick Mathieson 
 - New York  American Management Association  2005 
 - ix, 244p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0814472877  RM97.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce<br/>Product management