TY  - BOOK
AU  - Mathieson,Rick
TI  - Branding unbound: the future of advertising, sales and the brand experience in the wireless age
SN  - 0814472877
PY  - 2005///
CY  - New York
PB  - American Management Association
KW  - Mobile commerce
KW  - Product management
N1  - Includes bibliographical references and index
ER  -