Stiff, Dan. <br/><br/>
Sell the brand first /  how to sell your brand and create lasting customer loyalty 
by Dan Stiff 
 - New York  McGraw-Hill  2006 
 - xx, 262p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071470425  RM88.57 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Social aspects<br/>Branding (Marketing)<br/>Consumer satisfaction<br/>Customer loyalty<br/>Customer relations