TY  - BOOK
AU  - Stiff,Dan
TI  - Sell the brand first: how to sell your brand and create lasting customer loyalty
SN  - 0071470425
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Social aspects
KW  - Branding (Marketing)
KW  - Consumer satisfaction
KW  - Customer loyalty
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -