Kelly, Francis J.,  1956- <br/><br/>
The breakaway brand /  how great brands stand out 
Francis J. Kelly III, Barry Silverstein 
 - New York  McGraw-Hill  2005 
 - xiv, 289p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072262370  RM106.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)