Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens 
 - Upper Saddle River, N.J.  Prentice Hall  2003 
 - xvii, 893 p.  ill. (chiefly col.)  25cm. 
 - 3rd ed. .
<br/><br/><label>ISBN: </label>0131200577  RM268.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing