Levens, Michael <br/><br/>
Marketing /  defined, explained, applied 
Michael Levens 
 - Boston  Pearson  2010 
 - xiii, 290p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0137013299  RM113.95 9780137013296  RM113.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing