Walker, Orville C. <br/><br/>
Marketing strategy /  a decision-focused approach 
Orville C. Walker, John W. Mullins 
 - 6th. ed. 
 - Boston, Burr Ridge  McGraw-Hill  2008 
 - xx, 346p.  ill.  26cm. 
<br/><br/><label>ISBN: </label>9780071263917  RM113.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management