Ulwick, Anthony W.,  1957- <br/><br/>
What customers want /  Using outcome-driven innovation to create breakthrough products and services 
Anthony Ulwick 
 - New York  McGraw-Hill  2005 
 - xxxv, 202 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071408673  RM97.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning<br/>Product management<br/>Strategic planning