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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost by
  • Strauss, Judy
  • Ansary, Adel I
  • Frost, Raymond
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson Prentice Hall 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.87 STR, ...

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 4th. ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; United States Thompson 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 LAM.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens by
  • Kotler, Philip
  • Bowen, John
  • Makens, Jame C
Series: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Prentice Hall 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 647.940 KOT.

Make your web site work for you / how to convert your online content into profits Jeff Cannon by
  • Cannon, Jeff
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGrow-Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 004.678 CAN, ...

SimCRM student playbook / Nancy J. Nentl, Craig Miller by
  • Nentl, Nancy J
  • Miller, Craig
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge McGraw-Hill 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 NEN.

Strategic marketing / David W. Cravens by
  • Cravens, David W
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge McGraw-Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (10)Call number: 658.802 CRA, ...

Perancangan dan pengurusan keluaran / Nik Rahimah Nik Yacob by
  • Nik Rahimah Nik Yacob
Series: Siri pengurusan Fajar Bakti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya Fajar Bakti 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (5)Call number: 658.5 NRN, ...

Staying small successfully / a guide for architects, engineers, and design professionals Frank A. Staisiowsk by
  • Stasiowski, Frank, 1948-
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 720.68 STA, ...

The essence of consumer behaviour / Jim Blythe by
  • Blythe, Jim
Series: Prentice Hall essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8342 BLY, ...

Marketing research / an applied orientation Naresh K. Malhotra...[et al.] by
  • Naresh K. Malhotra
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney, New York Prentice Hall 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 MAR, ...

The marketing research project manual / Glen R. Jarboe by
  • Jarboe, Glen R
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati South-Western College Pub. 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 JAR, ...

Direct marketing / Mike Power, Bob Balderstone, Stan Gyles by
  • Power, Mike
  • Balderstone, Bob
  • Gyles, Stan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sydney McGraw-Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.84 POW, ...

Consumer behavior and marketing action / Henry Assael by
  • Assael, Henry
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Thomson Learning 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8342 ASS, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Prentice Hall 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8342 SCH, ...

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden by
  • Cravens, David W
  • Crittenden, Victoria Lynn
  • Lamb, Charles W
Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.802 CRA, ...

Marketing management / strategies and programs Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden by
  • Guiltinan, Joseph P
  • Madden, Thomas J
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Companies 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 GUI, ...

Marketing planning & strategy / Subhash C. Jain by
  • Jain, Subhash C
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio South-Western College Pub. 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.802 JAI, ...

International marketing strategy / analysis, development and implementation Isobel Doole, Robin Lowe by
  • Doole, Isobel
  • Lowe, Robin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson; Business Press 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.802 DOO, ...

Marketing on a budget / Ros Jay by
  • Jay, Ros
Series: The marketing toolkits series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Thomson ; Business Press 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 JAY, ...

The market segmentation workbook / target marketing for marketing managers Sally Dibb, Lyndon Simkin by
  • Dibb, Sally
  • Simkin, Lyndon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 DIB, ...

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