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Strategic marketing / an applied perspective Karel Jan Alsem by
  • Alsem, K. J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8101 ALS, ...

Marketing, an Asian perspective / an introduction Gary Armstrong, Philip Kotler, Geoffrey da Silva by
  • Armstrong, Gary (Gary M.)
  • Kotler, Philip
  • Silva, Geoffrey
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York Pearson Prentice Hall 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.80095 ARM.

Marketing planning & strategy / Subhash C. Jain by
  • Jain, Subhash C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio, USA Thomson Learning 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 JAI.

Basic marketing / a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 PER.

Marketing strategy / planning and implementation Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre´che´. by
  • Walker, Orville C
  • Boyd, Harper W
  • Larre´che´, Jean-Claude
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.802 WAL, ...

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by
  • Bearden, William O, 1945-
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: Series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. McGraw-Hill 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 BEA, ...

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irvin 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 LEH.

The new marketing era / marketing to the imagination in a technology driven world Paul Postma by
  • Postma, Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 POS, ...

Marketing / James H. Myers by
  • Myers, James H
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1986
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MYE.

Sports marketing / Sam Fullerton by
  • Fullerton, Sam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irwin 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 796.0698 FUL.

Marketing management / analysis, planning, and control Philip Kotler by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1976
Availability: No items available.

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift by
  • Cunningham, William Hughes
  • Cunningham, Isabella C. M
  • Swift, Christopher M
Edition: 2th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati South-Western Pub. 1987
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 CUN.

Global marketing / foreign entry, local marketing & global management Johny K. Johansson by
  • Johansson, Johny K
Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.848 JOH, ...

Global marketing management / Warren J. Keegan by
  • Keegan, Warren J
Series: Prentice Hall series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Prentice Hall 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.848 KEE, ...

Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham by
  • Bradley, Ute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York Wiley 1987
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 APP.

Buyer behavior in marketing strategy / John A. Howard by
  • Howard, John A
  • Howard, John A. Consumer behavior in marketing strategy
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice Hall 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8342 HOW.

Management controls and marketing planning / R. M. S. Wilson by
  • Wilson, R. M. S. (Richard Malcolm Sano), 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann [for] the Institute of Marketing and the CAM Foundation 1979
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 WIL.

Marketing communications / principles and practice Philip J. Kitchen by
  • Kitchen, Philip J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London International Thomson Business Press 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658 KIT, ...

Marketing management / an Asian perspective Philip Kotler. [et al.] by
  • Kotler, Philip
  • Chin, Tiong Tan
  • Siew, Meng Leong
  • Swee, Hoon Ang
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice Hall 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8009 KOT, ...

Marketing to the public sector and industry / Rank Xerox Limited
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Published in association with CBI Initiative 1992 [by] Mercury 1990
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.80094 MAR.

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