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Offensive marketing or how to make your competitors followers / [by] J. H. Davidson; foreword by Anthony J. F. O?Reilly by
  • Davidson, H, 1935-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Cassell 1972
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 DAV.

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Behavioural aspects of marketing / Keith C. Williams by
  • Williams, Keith C
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann 1981
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 WIL.

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International marketing management / James M. Livingstone by
  • Livingstone, J. M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan 1976
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Withdrawn (1).

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How to win profitable business / Tom Cannon by
  • Cannon, Tom
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Business Books 1984
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 CAN.

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Memahami konsep pemasaran / Zainal Abidin Mohd. Said by
  • Zainal Abidin Mohd. Said
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya Arenabuku 1989
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Withdrawn (1).

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Marketing in emerging companies / Robert T. Davis, F. Gordon Smith by
  • Davis, Robert Tyrrell
  • Smith, F. Gordon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. Addison-Wesley 1984
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 DAV.

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Latihan asas dalam penjualan / Elwood N. Chapman by
  • Chapman, Elwood N
Series: Siri pengurusan 50-minit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Johor Bahru Penerbitan Pelangi 1993
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.85 CHA.

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Introduction to marketing, advertising and public relations / Frank, Jefkins by
  • Jefkins, Frank
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan 1985
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 JEF, ...

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Kes-kes pengurusan pemasaran di Malaysia / Sieh Lee Mei Ling by
  • Sieh, Lee Mei Ling
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur Longman 1982
Availability: No items available.

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Applications in basic marketing / clippings from the popular business press William D. Perreault & E. Jerome McCarthy by
  • Perreault, William D
  • Mccarthy, E. Jerome
Edition: 1995-1996 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Irwin 1995
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.87 PER.

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1983
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 SCH.

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Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown by
  • Stern, Louis W, 1935-
  • Ansary, Adel I
  • Brown, James R, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. Prentice Hall 1989
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 STE.

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Marketing / Philip Kotler...[et al.] by
  • Kotler, Philip
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

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Marketing / an introduction Roger W. Hutt, William A. Stull by
  • Hutt, Roger W
  • Stull, William A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati OH South-Western Pub. Co. 1992
Availability: No items available.

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Applications in basic marketing / clippings from the popular business pres E. Jerome McCarthy and William D. Perreault,Jr. by
  • McCarthy, E. Jerome
  • Perreault, William D
Edition: 1991-1992 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1991
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MCC.

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Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ ; [London] Pearson/Prentice Hall 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

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Marketing tourism places / edited by Gregory J. Ashworth and Brian Goodall by
  • Ashworth, G. J. (Gregory John)
  • Goodall, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York Routledge 1990
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 338.4791 MAR.

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Marketing / Maggie-Jo St. John by
  • St. John, Maggie-Jo
Series: Professional reading skills series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 1992
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 428.64 STJ.

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Direct marketing / an integrated approach William J.McDonald. by
  • McDonald,William J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MCD.

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Pemasaran hasil pertanian / Richard L. Kohls, Joseph N. Uhl ; penterjemah Roslan Abd. Jelani by
  • Kohl, Richard L. (Richard Louis), 1981-
  • Roslan Abd Jelani
  • Uhl, Joseph N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kuala Lumpur Dewan Bahasa dan Pustaka 1991
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 381.41 KOH.

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