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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio South Western Cencage Learning 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.82 SHI.

Business marketing / text and cases Krishna Havaldar by
  • Havaldar, Krishna K
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mc Graw Hill 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 HAV.

Marketing / Principles and perspectives William O.Bearden, Thomas N.Ingram, Raymond W.Laforge by
  • Bearden, William O
  • Ingram, Thomas N
  • Laforge, Raymond W
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 BAE.

Contemporary marketing / David L. Kurtz by
  • Kurtz, David L
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cencage Learning 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KUR.

Marketing management / an Asian perspective Philip Kotler by
  • Kotler, Philip
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Pearson Education 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8009 MAR.

Marketing plan: / how to prepare them, how to use them Malcom McDonald, Hugh Wilson by
  • McDonald, Malcom
  • Wilson, Hugh
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kongdom: John Wiley & Sons 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 MCD.

Marketing research: / an applied orientation Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Pearson 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 MAL, ...

Marketing management / a relationship approach Svend Hollenson by
  • Hollensen, Svend
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson Education 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 HOL.

Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle, N.J. Pearson 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 KOT, ...

Marketing / an introduction Gary Armstrong, Philip Kotler by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson Education 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.3 ARM.

Marketing / Brain Tracy by
  • Tracy, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York American Management Association 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.3 TRA.

Manager's guide to online marketing / Jason D. Weaver by
  • Weaver, Jason D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.872 WEA.

The ultimate guide to strategic marketing / real world methods for developing successful, long term marketing plans Robert J. Hamper by
  • Hamper, Robert J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw Hill 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 HAM.

Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz by
  • Lovelock, Christopher H
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson/Prentice Hall 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 LOV.

Effective marketing / creating and keeping customers William G. Zikmund, Michael d'Amico by
  • Zikmund, William G
  • D'Amico, Michael
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio South-Western College 2002
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ZIK.

Basic marketing research / integration of social media Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 MAL, ...

Principles of marketing / Yusniza Kamarulzaman,Nor Khalidah Abu by
  • Yusniza Kamarulzaman
  • Nor Khalidah Abu
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 YUS.

Brilliant marketing / Richard Hall by
  • Hall, Richard
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England Pearson, 2015
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 HAL.

Strategic market plan / a manual for consumer products & services incorporating social media Yap Chee Khong by
  • Yap, Chee Khong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya, Selangor Leeds Pub., 2015
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 YAP.

Handbook on tourism / L.Wilson Jr. by
  • Wilson, L.,Jr
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya Golden, 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 338.4791 WIL.

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