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Handbook on tourism / L.Wilson Jr. by
  • Wilson, L.,Jr
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya Golden, 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 338.4791 WIL.

Contemporary marketing / David L.Kurtz by
  • Kurtz, David L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cengage Learning 2015
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KUR.

Advertising and promotion / an integrated marketing communications perspective George E. Belch & Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill Irwin, 2007
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Final Processing (1).

The marketing plan / how to prepare implement it William M. Luther by
  • Luther, William M
Edition: 4th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Amacom 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.802 LUT, ...

Internet marketing / integrating online and offline strategies Mary Lou Roberts, Debra Zahay by
  • Roberts, Mary Lou
  • Zahay, Debra L
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH South- Western Cencage Learning 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.84223 ROB, ...

Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker by
  • Chitty Bill
  • Barker Nigel
  • Luck Edwina
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cengage Learning 2015
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 CHI.

Marketing / William M. Pride, O.C.Ferrell by
  • Pride, William M
  • Ferrell,O.C
Edition: 2016ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. MA USA Cengage Learning [2016]
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 PRI.

Marketing strategy / text and cases O.C.Ferrell, Michael D. Hartline by
  • Farrell,O.C
  • Hartline, Michael D
Edition: 6th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason Cancage Learning 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 541.513 FER.

Contemporary marketing / Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Edition: 17th.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia Cengage Learning 2014
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 BOO.

Principles of marketing / Philip Kotler, Armstrong Gary by
  • Kotler, Philip
  • Amstrong, Gary
Edition: 16th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2016
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.80 KOT, ...

Services marketing / people, technology, strategy Christopher Lovelock, Jochen Wirtz by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 LOC, ...

Essential guide to marketing planning / Marian Burk Wood by
  • Wood,Marian Burk
Edition: 3rd.ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.802 MAR. Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Final Processing (1).

Kuasai PERNIAGAAN INTERNET / Wan Nong Muzafar by
  • Wang Nong Muzafar
Series: Siri 1
Edition: Edisi Kemas Kini
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shah Alam,Selangor: GRUP BUKU KARANGKRAF, 2020
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.872 Wan, ...

The strategy and tactics of pricing / a guide to growing more profitably/ Thomas T.Nagle, Georg Muller by
  • Nagle,Thomas T
  • Muller,Georg
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.816 NAG.

Marketing Research: / planning, process, practice/ Riccardo Benzo, Marwa G.Mohsen, Chahid Fourali by
  • Benzo, Riccardo
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles: SAGE 2018
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.83 BEN.

International Marketing / Daniel W. Baack, Barbara Czarnecka by
  • Baack,Daniel.W
  • Baack,Donald
  • Czarnecka Barbara
Edition: 2nd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2019
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 BAA.

A very short,fairly interesting and reasonably cheap book aout international marketing / / A.J. Earley by
  • Earley, A. J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles SAGE Publications Ltd, 2019
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Final Processing (1).

How to write a marketing plan / define your strategy,plan effectively and reach yor marketing goals John Westwood by
  • Westwood,John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2019
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Final Processing (1).

The Perfect Workbook principles of marketing Haniza Kandar,Nurul Huda Mashudi,Siti Fatimah Md Azali by
  • Haniza Kandar
  • Nurul Huda Mashudi
  • Siti Fatimah Md Azali
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Muadzam Shah, Pahang Politeknik Muadzam Shah 2018
Availability: Not available: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH: Final Processing (2).

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