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Integrated marketing communications in advertising and promotion / Terence A. Shimp by
  • Shimp, Terence A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South Western Cengage Learning 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 659.1 SHI.

Marketing / Series: Business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi VIVA Books 2009
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 MAR.

Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 13th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

Advanced marketing and sales / Series: Business essentials series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi VIVA Books 2009
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 ADV.

Marketing management / an asian perspective Philip Kotler...[et al.] by
  • Kotler, Philip
Edition: 5th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Prentice Hall 2009
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.802 MAR, ...

Marketing / defined, explained, applied Michael Levens by
  • Levens, Michael
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.83 LEV, ...

Marketing strategy / a decision-focused approach Orville C. Walker, John W. Mullins by
  • Walker, Orville C
  • Mullins, John W
Edition: 6th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Burr Ridge McGraw-Hill 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 WAL, ...

Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 11th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.8 KOT.

Introduction to e-commerce Efraim Turban, David King by
  • Turban, Efraim
  • King, David
Edition: International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson Education 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.84 TUR.

Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle by
  • Dillon, William R
  • Firtle, Neil H
  • Madden, Thomas J
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge Irwin 1994
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.83 DIL, ...

Marketing research / An international approach Marcus J. Schmidt, Svend Hollensen by
  • Schmidt, Marcus, 1959-
  • Hollensen, Svend
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England Prentice Hall / Financial Times 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.3 SCH, ...

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey by
  • Jeannet, Jean-Pierre
  • Hennessey, Hubert D
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.848 JEA, ...

Marketing essential & math skills / William A. Stull by
  • Stull, William A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati; New York South-Western Edu Pub. 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.8 STU, ...

International marketing / analysis and strategy Sak Onkvisit, John J. Shaw by
  • Onkvisit, Sak
  • Shaw, John J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N. J. Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.848 ONK, ...

Direct marketing / an integrated approach William J. McDonald by
  • McDonald, William J
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.84 MCD, ...

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John by
  • Fisk, Raymond P
  • Grove, Stephen J. (Stephen John), 1950-
  • John, Joby, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Houghton Mifflin 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (4)Call number: 658.8 FIS, ...

Marketing plans / how to prepare them how to us e them Malcolm H. B. McDonald by
  • McDonald Malcolm H
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann 1984
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.8 MCD, ...

Foundations of international marketing / Steve Johnston and Harold Beaton by
  • Johnson, Steve
  • Beaton, Harold
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London International Thomson Business Press 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.848 JOH, ...

Profitable direct marketing / Ros Jay by
  • Jay, Ros
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Int. Thomson Pub. 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (3)Call number: 658.84 JAY, ...

Marketing research for managers / Sunny Crouch by
  • Crouch, Sunny
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Heinemann for the Institute of Marketing and the CAM Foundation 1984
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.83 CRO, ...

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