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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp by
  • Shimp, Terence A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio South Western Cencage Learning 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (1)Call number: 658.82 SHI.

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Internet marketing / integrating online and offline strategies Mary Lou Roberts, Debra Zahay by
  • Roberts, Mary Lou
  • Zahay, Debra L
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH South- Western Cencage Learning 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN ABDUL HALIM MU'ADZAM SHAH (2)Call number: 658.84223 ROB, ...

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